The lyrics, the beat, and overall vibe of the track “#ETB-ME (Everybody Talking Bout Me)” by Rob Deez, transcends music as a whole. It’s an experience, if you will, that can connect to the core of every music lover, no matter what your race, religion, financial status, or walk of life.
Deez never wavers, bringing the truest and purest speak to your ears, and at the same time he brings creativity and the style to the recording, meshing everything in a symbiotic cacophony of musical favors and styles that forms one single word – groove! It is just what hip-hop needs.
The production is an aural buffet, filled with funky riffs, driving electronic hooks and a finger-snapping rhythm which take the genre to a higher level of musicality.
Rob Deez reaches out and demands your attention with every word he speaks, telling you exactly how it is, how he sees his world, how you should see yours, and the importance of being yourself. With so much crap being produced over the last few years in rap, particularly in commercial hip-hop, this track is breath of fresh air that will always remain relevant and never become dated.
Deez’ distinctive vocal delivery is fully mature, with a recognizably Southern rhythmic bounce but loads more technique and funk than his territorial peers. At a time when platinum rappers are content to rehash the same thing over and over again, Deez dishes up difference. His style and flow is far removed from the one dimensional monotone rhyming so often heard in the game.
Rap these days is something that should be approached with extreme caution. Mired in the muck of pseudo-gangsta acts with rented Bentleys and gold teeth, or the club acts, there exists a few gems in the mainstream (and even more in the underground).
One of these is definitely Rob Deez, who is pushing hip-hop to a whole new high with extraordinary self-produced beats, and an infectious sing-song rap style. It’s not like all the other rap you’ve ever heard before, so throw all your pre-conceived notions away and go grab this.
Anyone who listens to hip-hop – not just the videos or radios – knows that Rob Deez makes better music than many working in the genre today – solos or groups. All “#ETB-ME (Everybody Talking Bout Me)” does, is further that argument, and proves that this cat is just getting warmed up!