Nashville, TN… ONErpm (ONE Revolution People’s Music), has launched a robust analytics suite that pulls data daily from the major digital music and social media platforms like Spotify, YouTube, Apple Music, Facebook, Twitter, and Instagram to help measure the impact of social marketing on music sales, streams, and audience growth. This powerful tool is provided at no additional cost to ONErpm’s 27,000 artists, labels, and YouTube creators globally.
Within the analytics dashboard, artists and labels can track activity by album, YouTube channel, and country over specified time periods and chart Facebook, Twitter, and Instagram new page followers (and unfollows) for the same periods. The daily reports integrate a greater level of intelligence into ONErpm’s system. By equipping artists and creators with these insights, they can see how their social media strategy correlates to their success on digital music platforms in real time.
If there isn’t a direct correlation, they can adjust their strategy. Additional features rolling out soon include more expansive social tracking to capture other types of engagement such as comments and shares.
ONErpm provides an open platform that enables any artist in the world to deliver their music to the major music streaming platforms at no initial charge. Consequently, the company has seen a 30% growth in streaming revenue during each month of 2015. As the shift to streaming as the primary form of music and video consumption continues to accelerate, supplying an analytics tool to help creators make sense of their audience growth strategies on both social media and monetized content platforms was the next logical step for the marketing focused distribution company.
Emmanuel Zunz, CEO and Founder of ONErpm commented, “Having an integrated and multi-platform strategy that revolves around audience growth is key to a creator’s success in the era of streaming. These analytics help us and our clients make better sense of their audience across multiple platforms so that together, we can better tailor our marketing to drive revenue growth.”
ONErpm is a full-service, leading digital music distributor and YouTube MCN with 1,500 YouTube creators in its network. The company works with over 27,000 artists and labels worldwide, ranging from up-and-coming artists to established talent across all genres. ONErpm is dedicated to creating new tools and solutions to enable artists and YouTube creators to better navigate the constantly evolving digital landscape. For additional information, check out www.onerpm.com
Zunz is available for interviews and demos of the platform.